My Resumé 

Circana Ireland

(Jul '25 to Date)

Circana is a leading market research company providing data  to help businesses optimize for changing consumer behavior.

As a Media and Solutions Analyst, I facilitate clients' decision-making with insights from retail and advertisement data.

Personal Projects:

• Delivering client decks showing campaign performance, brand performance, category trends, and competitor movement
• Liaising with account manager account and working with proprietary data tools to to extract reports and overlay with client-specific data
• Currently advancing my skills in analytical thinking, data storyboarding, client communications and attention to detail.

Ersnt & Young, Cork

(Nov '24 - Jul '25)

I worked at EY  as a Client Support Specialist in the Core Business Services team.

About My Role:

• Developed a Standard Operating Procedure (SOP) for the Cork office reception desk, detailing key responses to clients during calls, visits, and facilities handling
• Service Optimization - Tracked client engagement metrics including client visit times and meeting room bookings to identify areas forservice improvement.
• Event Facilitation and Communications: Liaised with various teams (consultancy, marketing, HR, facilities mgt) to curate in-house events, manage internal communications and streamline visitor experiences.

Anume Medical Clinic

(May '24 - Aug '24)

As part of my MSc placement, I was with Anume as a Marketing Analyst. This is a wellness clinic focused on aesthetic and holistic wellness.

Here are my highlights :

• Post-event loyalty program tracking: Liaised with a leading Australian beauty company for its brand launch in the clinic, tracking use of out discount card 
• A/B testing of weekly email campaigns to customers with an average CTR of 15% within 4 months
• Documented client transformation journeys through video and images
• Monthly tracking and optimization of Meta ad spend to grow our new and recurring client base 
• Managed customer experience by improving the features of our booking system, service listings and website

Backup Marketing

(Oct '23 - Apr '24)

BM is an experiential marketing and events agency. I contributed to their vision of helping brands build affinity by facilitating pop-up events for supermarkets and food brands, including Cadbury, Tesco and Nestle's PurinaOne.

Why I loved it :

• Championed a new user acquisition campaign for Tesco Clubcard to improve customer loyalty metrics
• Conducted field research with customers in major retail stores across Cork city, reporting feedback to senior management
• Translated campaign goals into promotional activities in-store, physically engaging customers, with an average conversion rate of 30% per event (product purchase and loyalty programme signup)

MTN Nigeria Telecoms

(Mar '22 - Sep '23)

MTN NG, part of MTN Group, is Nigeria's largest telecoms operator by market share and revenue (as at 2024). 

In the Marketing team, I worked in Customer Value Management, Data & Propositions, Business Intelligence, and Brand Management. 

My Contributions:

• Liaised with pricing team to develop business cases for new tariff plans and products
• Prepared reports and dashboards to track static and adhoc KPIs, highlighting gaps between target and actual performance at early stages
•  Spearheaded post-implementation analysis for cross-sell and up-sell initiatives, reporting performance to senior management
• Reduced customer churn and grew Active Data Subscribers by crafting targeted SMS and digital campaigns

Veritas University, Abuja

(OCT '19 - MAR '22)

Veritas University is a faith-based higher institution in Nigeria. Focused on delivering university education with the consciousness of Catholic teachings and morals.

My work at Veritas:

• Obtained NUC approval for Digital Marketing as a stand-alone course. I also taught the first cohort of 400 level students this course in 2020/2021
• Compiled over 15 lecture notes for marketing topics including marketing strategy, consumer behavior, marketing communications, brand management, and digital marketing
• Served as exam officer for the Department of Marketing for over 1 year, collating student assessments and presenting results to the Student Business Council (SBC) for approval